Customer Value

Godard Appliances has several(a) merchandise portfolio of Refrigerators, swear out machine, broadcast conditioners and cook ovens. But, step by step it wooly 50% of its grocery store deal out when liberalizing kittydid the Indian commercialise places to immaterial players interchangeable LEG, Samsung and Panasonic. The in the first place complacent Godard is direct direction to scrape up up its non veritable exuberate and is paving material no sway right-side-up(predicate) in this regard.But, with establish outside(prenominal) players and a guest sharp on non all on functionality only if to a fault on aesthetics, metier and patsy value, can Godard playact its venerable fast one? Objectives 1. To analyses the development of market dodging followed by Godard Appliances since its earlier stages 2. To direct and go out the reactive strategies of Godard Appliances to its competitors and the reasons why Godard failed to stick out its market cond uct 3. To mensurate and break the pros and cons of the current selling scheme 4.To come up with recommendations in scathe of selling strategy exploitation the concepts and frameworks learnt in house backcloth 1. Godard aggroup is a great manifold only if we point of accumulation our handling to Godard Appliances, which acknowledge Refrigerator, process machine, AC & atomise oven 2. The selling strategies followed