GEOMETRY FUNDAMENTALS - UNIT 11 Essays (384 words) - Logic

GEOMETRY FUNDAMENTALS - UNIT 11 REVIEW GEOMETRY PROOFS ConclusionThe then clause in a conditional statement.ConditionalA statement formed from two statements by connecting them in the form if ______ , then ______ .ConjunctionA statement formed by combining two statements with the word and.ContrapositiveA statement formed by exchanging the hypothesis and conclusion and negating both of them.ConverseA statement formed by interchanging the hypothesis and the conclusion in a conditional statement.Deductive reasoningThe process of making a conclusion about a specific statement by supporting with general rules and principles.DisjunctionA statement formed by combining two statements with the word or.HypothesisThe if clause in a conditional statement.Indirect proofA proof of a theorem by indirect means.Inductive reasoningThe process of drawing a general conclusion based on specific examples.InverseA statement formed by negating both the hypothesis and the conclusion of a conditional statement.NegationIf p is a statement, the new statement, not p is called the negation of p.true-false statementA sentence that is either true or false but not both.Truth tableAn arrangement of truth values to determine when a statement is true or false.Two-column ProofA formal proof of a theorem composed of six standard parts. The normal method of an indirect proof is to follow the three steps outlined here.1 Assume the theorem you are proving is false.2 Reason from your assumed statement until you reach a contradiction of a known fact, theorem, or axiom. 3 Point out why the assumed statement must be incorrect and therefore the theorem must be true. The six parts of a two-column proof are listed in order: Statement: a full written statement of the theorem. Figure: a lettered figure drawn to illustrate the given conditions of the statement. Given: the given conditions of the statement expressed in terms of the letter and numerals used in the figure. To prove: the part of the statement that requires proof expressed in terms of the letters and numerals that are used in the figure. Plan of proof: a brief description of the plan you are going to use in the proof. Proof: the actual proof; a series of numbered statements in one column with a like-numbered column next to it for the reasons.

The History Behind the Invention of the Digital Camera

The History Behind the Invention of the Digital Camera The history of the digital camera dates back to the early 1950s. Digital camera technology is directly related to and evolved from the same technology that recorded  television  images. Digital Photography and the VTR In 1951, the first  video tape recorder  (VTR) captured live images from television cameras by converting the information into electrical impulses (digital) and saving the information onto magnetic tape. Bing Crosby laboratories (the research team funded by Crosby and headed by engineer  John Mullin) created the first early VTR and by 1956, VTR technology was perfected (the VR1000 invented by Charles P. Ginsburg and the Ampex Corporation) and in common use by the television industry. Both television/video cameras and digital cameras use a CCD (Charged Coupled Device) to sense light color and intensity. Digital Photography and Science During the 1960s, NASA converted from using analog to digital signals with their space probes to map the surface of the moon (sending digital images back to earth). Computer technology was also advancing at this time and NASA used computers to enhance the images that the space probes were sending. Digital imaging also had another government use at the time that being spy  satellites. Government use of digital technology helped advance the science of digital imaging, however, the private sector also made significant contributions. Texas Instruments patented a film-less electronic camera in 1972, the first to do so. In August 1981, Sony released the Sony Mavica electronic still camera, the camera which was the first commercial electronic camera. Images were recorded onto a mini disc and then put into a video reader that was connected to a television monitor or color printer. However, the early Mavica cannot be considered a true digital camera even though it started the digital camera revolution. It was a video camera that took video freeze-frames. Kodak Since the mid-1970s, Kodak has invented several solid-state image sensors that converted light to digital pictures for professional and home consumer use. In 1986, Kodak scientists invented the worlds first megapixel sensor, capable of recording 1.4 million pixels that could produce a 5x7-inch digital photo-quality print. In 1987, Kodak released seven products for recording, storing, manipulating, transmitting and printing electronic still video images. In 1990, Kodak developed the Photo CD system and proposed the first worldwide standard for defining color in the digital environment of computers and computer peripherals. In 1991, Kodak released the first professional digital camera system (DCS), aimed at photojournalists. It was a Nikon F-3 camera equipped by Kodak with a 1.3-megapixel sensor. Digital Cameras for Consumers The first digital cameras for the consumer-level market that worked with a home computer via a serial cable were the  Apple QuickTake 100 camera  (February 17 , 1994), the  Kodak DC40  camera (March 28, 1995), the Casio QV-11 (with LCD monitor, late 1995), and Sonys Cyber-Shot Digital Still Camera (1996). However, Kodak entered into an aggressive co-marketing campaign to promote the DC40 and to help introduce the idea of digital photography to the public. Kinkos and Microsoft both collaborated with Kodak to create digital image-making software workstations and kiosks which allowed customers to produce Photo CD Discs and ​photographs and add digital images to documents. IBM collaborated with Kodak in making an internet-based network image exchange. Hewlett-Packard was the first company to make color inkjet printers that complemented the new digital camera images. The marketing worked and today digital cameras are everywhere.

March of the Penguins The movie Review Example | Topics and Well Written Essays - 2500 words

March of the Penguins The - Movie Review Example This paper discusses the basic plot, similarities and differences, strength and weaknesses of the movie, followed by some lessons learned, and then the conclusion. An outline shows the structure of the arguments. Matthew Turner1 of The ViewLondon Review (2005) gives the basic plot of the movie thus - Directed by Frenchman Luc Jacquet and narrated (in the U.S version) by Morgan Freeman, the film . charts the annual cycle of the emperor penguins of Antarctica, beginning with their 70-mile march from the sea to their mating grounds. They walk in single file, often travelling on their bellies, enduring winds of up to 100 mph and sub-zero temperatures. When they finally reach the mating grounds, they undergo a series of elaborate mating rituals before pairing off into monogamous couples and mating. Once the egg is laid, the female penguins travel back to the sea, swimming and eating and having a great time while the males are left to hatch the eggs. After two months, the eggs hatch and the females return with food, at which point the males begin a trek to the sea and back in order to gather enough food to keep the penguin chicks alive. MEETING OF MALE PENGUINS at more normal times. Emperor penguins behave like a community. In the harsher times of winter, together they brave the storms of their environment. After the storms, it is the same. These are the fathers who take care of the eggs and nurture them to chicks and until the mothers come back. The mothers have gone back to sea to eat and would take them about two months to return.2 Photo credits: Yahoo MOTHER PENGUINS TRAVEL BACK TO SEA. After delivery, the mother penguins would entrust their eggs to the father penguins and would need to go back to sea to eat or else would die. The travel is not that easy as it takes them to coast ice glaciers of some distance. Most of the time, they travel by foot. When they get tired, they use their stomachs and slide by the ice glaciers.2 Photo credits: Yahoo Thesis. There are differences between human beings and penguins, but there are also similarities that echo much human experiences of love and loss. Penguins,3 however, are just birds and so should be assessed as birds and not something that should model for human beings. Similarities and differences. In March of the Penguins, the similarities and differences between man and penguin were clearly marked. The similarities mainly centered on rearing habits and mother instincts. Like human beings, penguins are warm-blooded vertebrate bipeds that reproduce sexually from male and female intercourse. They also rear their offspring to maturity as couples, very much reminiscent of domestic concerns (Greydanus 2006). This penguin concern extends to filial relationship and parent feelings for the offspring. The mother instinct in the movie is partially exemplified in the mother penguin trying to steal another's chick in an effort to replace her lost chick. It is hilarious in that in this episode, it is like the story of the two women fighting over a baby and judged by Solomon in the bible. Unlike human beings who resort to legal cases, the penguins band together to stop the stealing (Greydanus 2006). Not of the same

Case - Mohammed Vs. E&Z Electronics Study Example | Topics and Well Written Essays - 1250 words

- Mohammed Vs. E&Z Electronics - Case Study Example Argument Firstly, as Mohammed purchased a washing machine from E&Z Electronics, this means that the parties had a contract of sale between them. In a contract of sale, there are some conditions and warranties that may be express or implied. Express conditions and warranties are expressly and mutually agreed upon by the parties to the contract. Implied conditions and warranties are not expressly agreed upon by the parties but are applicable and have to be complied with because of operation of law or usage in business. It is worth noting that E&Z Electronics is a major distributor and reseller of L&G electronic products in Dubai. Therefore, it is very safe to assume that as the seller, E&Z Electronics was acting in the course of the business. S 14(2) of Sale of Goods Act, 1979 provides that, â€Å"Where the seller sells goods in the course of a business, there is an implied condition that the goods supplied under the contract are of merchantable quality...† Also, the defect in t he machine was not drawn to the attention to the attention of the buyer nor the buyer could have unveiled the defect through his examination of the machine. Therefore, there is a breach of condition by E&Z Electronics which gives the plaintiff a right to repudiate the contract. ... The defect in the washing machine was as latent to the plaintiff as the snail in the ginger beer bottle in Donoghue v Stevenson. Conclusion The plaintiff must be awarded damages for the injury and loss that he has suffered because of the negligence of E&Z Electronics and the manufacturer. Also, he must be given the right to treat the contract with E&Z Electronics as rescinded and receive his money back which was paid as the purchase price of the washing machine. 2 IN THE HIGH COURT FOR THE STATE OF LOUISIANA Case No. XXXX Mohammed, Petitioner, vs. E&Z Electronics and XXX (The Manufacturer) Respondents. Issue The issue is whether Mohammed is entitled to a compensation for his injuries and loss from E&Z Electronics and the manufacturer of the faulty washing machine and to a right to repudiate the contract. Facts The plaintiff, Mohammed, purchased a washing machine from one of the defendants, E&Z Electronics. The washing machine had a defective electrical switch due to which it malfunct ioned and resulted in significant bodily injuries and property damages to Mohammed. Reasoning There was a contract of sale between E&Z Electronics and there has been a breach of implied condition of merchantability because E&Z Electronics was acting in the course of business and it is reasonably expected of E&Z Electronics to know about such defects in the machinery that they deal with. It is a condition because it goes to the very root of the contract and its breach defeats the whole purpose of the contract. It would have been a warranty if it was just a term collateral to the contract. In this case, the washing machine had to be safely usable. Otherwise, there is no purpose of buying the washing machine. E&Z Electronics is also responsible for

Current event to American Politicis Essay Example | Topics and Well Written Essays - 500 words

Current event to American Politicis - Essay Example At this current point in American history where the nation, for the first time ever, has a female speaker of the house and will probable witness Hilary Rodham Clinton as a serious contender for the 2008 Democratic Party's presidential nomination, the status of women in politics needs to be examined more closely. Engaging in precisely such an examination, Robin Toner suggests that, insofar as public political life is concerned, femininity is both an advantage and a disadvantage; an advantage because of its appeal to a wider political base and a disadvantage because of the persistency of gender stereotypes. Within the context of political life, women are advantaged by their gender. As Toner (2007) asserts, many female politicians promote a tough image even as they project a maternal one. The implication here is that they are capable of being as strong and as tough on the issues as are the male politicians but, have a better understanding of familial and societal values. Accordingly, they have it within them to both protect the country and look towards the future of its children.

The Bargaining Power Of Buyer

The Bargaining Power Of Buyer Fraser Neave holding Bhd. was incorporated at year 1883 when founders John Fraser and David Chalmers Neave formed a company named Singapore Straits Aerated Water Company in Singapore. Few years later, FN was consolidated and enter the food beverage industry. FN has its own vision to become the leading total beverage company in Malaysia and the region and their mission is to be a world-class multinational enterprise providing superior returns to their shareholders, excellent value for their customers and a rewarding career for their employees. FN Company is one of the Malaysia well known beverage company which the famous product is the isotonic drinks 100plus launched at year 1984. FN produce wide range of beverage that can be classified as soft drinks, dairies, non-carbonated beverages as well as separate business property. They were launching the sweetened condensed filled milk in year 1973, and the acquisition of Nestlà ©s canned milk business in Thailand and Malaysia in year 2007. Other than that FN high quality canned milk was also gain excellent reputation in Malaysia. This product is largely use as beverage mixers in coffee, tea and chocolate drinks and now canned milk has successfully to export this product to more than 20 countries around the world. In addition, the halal certification offers strong reassurance to Muslim customers in the growing Halal markets in the Middle East and Africa. FN Company was awarded The Readers Digest Trusted Brand from year 2005 to 2008, Media Magazine Top 1000 Asian Brands 2007 and so on. It proves that their customer was confident when using their products since they are concern about their health and safety quality. FN Company was continuously improve their quality and brands to challenges the marketplace and to become the leader. FN Company is also well-known company that caring about the social environment and working environment. They implemented and executed various environmental stewardship and launched numerous recycling campaigns in schools to inculcate good environmental habits among young people and thus, create awareness on the importance of recycling. FN Company also set-up a RM1.2 million funds named Chairmans Award to promote educational excellence and to recognize high-achievers among children of FN Groups employees. FN Company has achieved a safety record of zero accident (no loss time accident) accumulated from 1 February 2007 to 21 September 2009 with a total 962 days or 2.3 million working hours. In terms of its environmental compliance incident and achieved zero environmental compliance status. FN Company has three main businesses which are soft drinks, dairy products and property. Soft Drink FN Beverages Marketing Sdn Bhd represent Malaysias largest soft drinks manufacturer and distributor. There are four manufacturing plants nationwide, including its state of the art facility at its headquarters in Shah Alam, Selangor. Their products are 100PLUS, FN Fun Flavours, FN Originals, SEASONS, Ice Mountain and Fruit Tree. The company started operations in 1936 when FN Ltd obtained the franchise of Coca-Cola in Singapore and Malaysia. After that FN Coca-Cola (M) Sdn Bhd (FNCC) was born and license agreement would end in September 2011, the company renamed as FNBM. In Malaysia, 100PLUS is a outstanding local success story, cover 90 percent share of the isotonic drinks market and also the No.1 ready to drink (RTD) brand in Malaysia. For non-carbonated portfolio, SEASONS is currently No.2 in Asian drinks category while Fruit Tree continue to grow within the juice segment. The soft drinks division perform well during the festive periods and continue to pursue world class excellence in distribution so that the products are readily available with focus on market execution. Over the years, FNBM has used few strategic measures that emphasize on its brand presence by invested in advertising and promotions, product availability and operational efficiency. In April 2010, FNBM was selected to become exclusive distributor of Red Bull energy drinks in Malaysia and has improved FNBMs beverage portfolio. Dairies Products Next business is dairy products. FN Dairies (Malaysia) Sdn Bhd has produced varity such as sweetened condensed milk, evaporated milk, pasteurised milk, UHT milk, juice and ice cream. FNs dairy business had a joint venture with Beautrice Foods of Chicago, USA in 1959 with the construction of Southeast Asias first sweetened condensed milk plant in Petaling Jaya, Malaysia. The Carnation Company from US joined the partnership in 1965 to form Premier Milk as the manufacturing arm. The Group constantly seeks product innovation and invention, more products adding into portfolio and after that the Group had a successful journey into ice cream business. In 1989, the Group purchased the interests of Beatrice Foods and restructured its dairy operations under FN Dairies (Malaysia) Sdn Bhd. It was expanded further with the acquisition of Magnolia in 1995. In 1998, the Group started its pasteurised business. Today, FNs dairies division has a vision of being Malaysias leading dairy and food marketer with world class products, standards and capabilities forming part and parcel of its offerings. In 2011, FN Dairies (Malaysia) disposed off its entire ice cream business to FN Creameries (M) Sdn Bhd. Property About the property business, FN Properties is a business unit of Fraser Neave Holdings Berhad, the purpose is to unlock the value of land acquired and held by the company. The first property is the former FN factory land at Jalan Foss, has been developed into commercial spot called Fraser Business Park. The development follows the general direction of Fraser Neaves underlying philosophy of a socially responsible corporate citizen. Key value lies within the emphasis of continuously creating innovative designs and applications towards the development, giving its occupants a taste of the modern and the future alike. More is expected from future property launches as the unit break new ground with innovative design and product development that focus on feature that are particular to the FN brand name. In future, the property division will emphasize on changing existing Premier Milk plant into a landmark in Petaling Jaya. The redevelopment is estimated 5 to 8 years period. PEST Mission: To be a world-class multinational enterprise providing superior returns to our shareholders, excellent value for our customers and a rewarding career for our employees. Vision: To become the leading total beverage company in Malaysia and the region. Every company has their mission and vision statement served as overall purpose of business. The mission and vision statement above are set by FN. There are external environmental issues have or will affect FN to achieve their mission. These external environmental issues are being categorized according to PEST(EL) model. PEST(EL) model is to analyze the external environment issues of company. It categorized environment issues into political, economic, social, technological, ecological and legal influences. Economic Improving growth prospect of Malaysia, Thailand and the region brings more income to FN as is signals economy are in good condition and peoples are willing to spend hence will increase sales in that particular region. The growth prospects include rising of Malaysia GDP in year 2010 that is approximately 10% compare to 4.5% in 2009 that rise from some major factor of manufacturing industry production with a double digit growth of 16.9% in year 2010. ASEAN countries are growing quick in their economy thus putting FN a favourable factor in growing of profits. FN has built up positive consumer sentiment to their product. For example 100PLUS, isotonic drink that is specialized for sportsmen to retain the metabolism. It is a concept well-built that it is voted number 1 isotonic drinks in Malaysia since its introduction in 1983. That well-built positive sentiment brings others drinks of FN to be well marketable. It is the consumer sentiment to the products enhanced the profitability factor of FN towards other competitor thus is at an advantage in the market. Political Government had put initiative to boost spending of consumer with new economic model (NEM), with this model being pursue, Malaysia economic boost as consumer purchasing power increases and are advised to spend. FN will get benefit by provide goods to be sold to the market hence boosting sales. FN products are all Halal hence are entitled for Halal Hub Tax Incentive. The incentive offered had decreased FN some percentage of tax liability to the government. It made FN more profitable compare to those companies which does not qualified for the incentive. Government has taken back some incentive in year 2009, the withdrawal of subsidy of fuel and sugar has put an impact to FN as most of the FN core businesses needed large amount of sugar which is dairies and soft drink business. The withdrawal of sugar subsidy lower the overall profit of the FN although there is a large improve a sales but the profit doesnt show much improvement as the sugar cost increases. Withdrawals of fuel subsidy did also impact on FN as the cost of their internal and external distribution cost increases thus reduces profit. Technological In the beginning of 2011, FN introduced new product, Ice Mountain and it has faster share gain among bottler waters player which established 5% market share in Malaysia. FN launched new beverage Zesta across Malaysia in October 2011.Zesta has remarkably great tasting berry soda flavored soda. It contents the Guarana tropical berries that originate from Amazon, South America. In addition, Guarana tropical berries invigorate the body and mind. Zesta is an extension of our already large array of FN beverages, a beverage that was initiated to complement our existing range of FN brands, creating a transition vehicle for our growing band of consumers, said Dato Ng Jui Sia, CEO of Fraser Neave Holdings Bhd. FN believes that Zesta is the illustration of growing trends for beverage enhanced soda. (Zesta 2011) Environmental Sichuan Earthquake of May 2008 has caused the raw material cost increase and companys profit is affected. Natural disaster is beyond expectation and control of the company. Profit before interest and tax in 2008 grew only 5%. This environmental factor has affected company to achieve their mission. Natural disaster would serve as obstacle that FN provide superior returns to shareholders. Porters 5 forces Today, Fraser Neave Holdings Bhd (FN) has extended business at more than 20 countries worldwide and established itself as a regional player. So that, FN need use Porters five forces model to analysis and understanding the nature of the competitive environment. FN has a lot of benefits from using Porters five forces model. They can ensure that management considers a wide range of potential impacts when devising strategy. They allow the division of the work in environmental analysis and make decision in time. In addition, Porters five forces also help to develop effective strategies to raise FN profitability, power, and competitive position in an industry. Porters five forces is divided into threat of entry, intensity of competitive rivalry, threat of substitute product, bargaining power of buyer and bargaining power of suppliers. Threat of entry Threat of entry is new entrants into market will bring extra capacity and intensify competition. The strength of the threat from new entrants will depend upon the strength of the barriers to entry and the likely response of existing competition to a new entrant. FN produce two new soft drink FN Clearly Citrus and Zesta were launched in soft drink market at year 2011. Zesta and FN Clearly Citrus are getting customer support and the new produces also have a higher demand from the buyer. Zesta sales would create other competitor have entered the soda market, it will be posted a threat for the FN affect the market sales. Therefore, FN should defensively competitor who are entered the soda market to creating barriers that new entrants to the market find difficult to overcome. This can ensure the Zesta sales would not affect and ensure the maximize shareholders wealth. FN able to occupy in the Malaysia soda market a very important role. Bargaining power of supplier Bargaining power of suppliers definition with the stronger power of suppliers in an industry the more difficult it is for firms within that sector to make a profit. It is because suppliers can determine the terms and conditions on which business is conducted. Most of the products are contented sugar, sugar is essential for production. Malaysian Government has removed sugar subsidies on selective basis and subsidy for Dairies Malaysia was removed. Increased of sugar cost and global commodity cost forced price of Sweetened Condensed Milk increased by 25%. However, sugar subsidy was removed on selective basis which means FN can look for suppliers whose sugar subsidies werent removed. In addition, competitors will also search for new suppliers and it may not easy to reduce cost as low as before. Apart from that, FN may have to concern about any switching cost for current suppliers. Bargaining power of buyer Bargaining power of buyer sense of the powerful buyer can force price cuts and quality improvement. The government removed sugar subsidy, FN material cost increased and affected the product selling price increased. In 2011, Sweetened Condensed Milk has increased 25% of the price which cause the demand reduced. Revenue and profit was decline during the year. Buyers also have full information about the soft drink and dairy product market. They should know which company product cheaper, more health and best quality. FN need to retain the customer by improving product quality and introduce new product. Buyers always have different choice for their beverage and dairy product. Apart from that, same type of competitors product will be display nearby companys products. For example, Jusco will be placing same type of products together which allowed buyers to search easily. There is low switching cost for buyers. Beside, degree of product differentiation is low which customer may feel all bran ds are similar. This threat is more difficult to control, because FN management need to concentrate on changing buyers preference and also maximize the shareholders wealth. Threat of substitute product Porters 5 forces have indicated that the threat of substitute product is the other firms within the industry has offers similar product with similar benefits for the customer. This threat may affects the competitive environment of the company and influence our ability to achieve profitability. On FN Magnolia have offers Pasteurised Milk and Sterilised Milk. The range of the customers is children and adults. The Pasteurised Fresh Milk can be enjoyed chilled or warm, plain or mixed with other foods or beverages and they innovate into Lo-Fat Hi-Cal Milk provide less fat and more healthier of the Fresh Milk for our body. However, Marigold has offers HL Milk is low-fat milk No.1 in Malaysia. HL Milk has perfect balance of nutrients for everyone in the family and it consists high in calcium and protein, low in fat and lactose and fortified with 9 essential vitamins to supplement healthier lifestyle. Marigold HL Milk is first choice for the customers who are caring health conscious. FN should innovation their milk product provide more healthy to attract or retain consumer choices. Another competitor is Dutch Lady has provided a Dutch Lady Milk powder for satisfy customer needs who want mix it with other coffee or tea favour and it has a rich and creamy taste and allowed to dilute in hot or cold water easily. Furthermore, Dutch Lady also has provided different formulations to cater to children of different ages to promote their brain development and healthy growth. Therefore, most of the mother would choose Dutch Lady Milk products of their children rather than choose FN milk products. FN SEASONS offers soft drink products are leaders in countrys most comprehensive range of consumer, catering to every occasion. The Soya range provides protein nourishment while the Chrysanthemum and Grass Jelly provides healthier refreshment with less sugar let FN SEASONS become best quality and healthy drinks. However, they are having lesser favors for the customer choose. YEOS have more favors, such as Lychee drink, Sugarcane drink, Bandung Rose drink, coconut juice, soursop drink and guava drink for the customer to choice. Hence, consumers who are Sugarcane drink lover may change its option to YEOS products. Although there are many competitors for isotonic drink, 100Plus still able to gain over 88% of the market share. Company has done a lot promotion for 100Plus which the reason 100Plus is successfully gain more than half of the market share. (Annual Report 2010) Intensity of competitive rivalry Intensity of competitive rivalry among competitors in the industry strives to companies to gain competitive advantage over the rivals and drives the profit of the rivals firm to zero. The company can gains the competitive advantage by several ways, such as pricing policy, improving the products differentiation with other and exploiting relationships with suppliers. If can gain more competitive advantage over competitors can increase the profitability of the company. FN only provided soft drink products and dairy products, appears less competitive advantage compare with others. Nowadays, people more have health conscious when they buying products may choice to buy the products which consists more nutrition. In food and beverage industry also have many company has provide more diet product to satisfied the requirements of the different customers. Dutch Lady Low Fat Yoghurt is a healthy snack and it will enhance the absorption of nutrients, ensuring digestive system stays healthy. It contains Vitamin A, C and E, calcium and Active Live Cultures. In Addition, the Marigold have offer the Yogurt and cultured milk Vitagen which have consists nutrition products for the body. The Vitagen has billions of live probiotic cultures to helps maintain a healthy digestive system. Probiotic cultures in VITAGEN can withstand bile and acidic stomach juices and reach the intestines alive to fight harmful bacteria in the intestines. Furthermore, the Yoghurt contains live and active cultures help digestion and promote a healthy digestive system and calcium for the development of strong bones and teeth. Marigold also has offers Jelly is a great-tasting double-layered jelly that is filled with fresh fruits. Its cool and refreshing taste makes it great for everyone in the family and contains no preservatives and is a healthy alternative to fruits after a hearty meal. This makes Marigold become Malaysias first and only pasteurised Jelly. This all is key reasons that the consumer may change favors to this type of products. To gain competitive advantage, FN should provide more nutrition products for the customers have more choose. Porters national competitive advantage diamond Porters diamond model suggests that there are inherent reasons why some nations and industries within nations are more competitive than others on a global scale. The argument is that the national home base of an organisation provides organisations with specific factors which will potentially create competitive advantages on a global scale. (Michael Porter 1990) Porters diamond model consist of four conditions of national advantage which are factor conditions, demand conditions, related and supporting industries and firm strategy, structure and rivalry. Factor conditions Factor condition is about important elements that exist in a company which lead to national competitive advantage. It can be country specific or industry specific. FN Dairies had constructed plant in Pulau Indah costs RM350 million and will be completed within the second half of 2011. The new plant promotes cutting edge green technology which would have huge gains in water, energy and environmental conservation. With existence of this plant, FN Dairies could be on the top list of worlds largest producers of canned milk. (Annual Report 2011 pg 41) An increase in production line is an advantage of the company. FN had launched a new RM45 million polyethylene terephthalate (PET) monoblock production line which is the first in Asia Pacific. This able to done all the things in only one production line, for example blow bottles, fill and pack all carbonate soft drinks products. (Annual Report 2010 pg 32) FN has the latest innovation and technology that bring advantages to them. With this latest technology, FN can enhance its operations by continuing improve production lines. FN can produce more products in effective and efficient way. In addition, the new machineries increase as the production lines increases. The warehouse management system has implemented to make operation work run smoothly. Besides, the introduction of new sales forecasting tools helps in manufacturing, if sales forecast is low, the manufacturer will produce less stock. Supply chain act as an important role in a business. Without supply, production would not be carried out. Improvement in supply chain lead to high efficiency of production and logistic by upgrade the systems. FN introduce higher level of operational automation and inventory management to ensure the manufacturing process has no error. Besides, the product quality management has to make sure that the products are in acceptable quality and safety measures are enhanced in order the product would not harm people. Demand conditions Secondly, the demand conditions state that if the local market for a product is larger and more demanding at home than in foreign markets, local firms potentially put more emphasis on improvements than foreign companies. This will potentially increase the global competitiveness of local exporting companies. FN non-carbonated portfolio has slightly increased from 25.4 per cent to 28 per cent in soft drinks business. This represent there is a growing demand for drinks. During the year, FN included fruit teas and juices to its range of soft drinks, and launch new drink called Zesta recently catering consumers of this segment. The ability to innovate, differentiate and manufacture new product lines will bring advantages such as gain more market share. (Zesta 2011) FN Fruit Tree released five new flavours in bottle form which are orange, apple, lychee, blackcurrant and mango. As the demand increases, Fruit Tree has becoming one of the fastest growing categories in Malaysia. The new flavours are the extension to the Fruit Tree cans range and the research shows that consumer preference toward these flavours compared to other brand in the market. (Annual Report 2010 pg 36) FN Holding Berhad has built a new warehouse in Kuching which triple larger than previous warehouse capacity to improve the quality of service and make sure delivery to customers is on time. Furthermore, it utilised advanced warehousing technology such as high selective racking, super flat flooring and Very Narrow Aisleway (VNA) trucks. Related and supporting industries Thirdly, the related and supporting industries mean that when local supporting industries and suppliers are competitive, home country companies will potentially get more cost efficient and receive more innovative products. In February 2010, 100PLUS signed a partnership agreement with AirAsia Berhad, officially sell 100PLUS on AirAsia flights which depart from Malaysia. AirAsia Berhad is a Malaysia top airlines company, being a partner of AirAsia Berhad has a real competitive advantage for FN. This agreement is a big step for division to extend business offshore. Passenger dehydration happened frequently in air travel, with 100PLUS the passenger can get over the dehydration. Support from AirAsia is like an advertisement effect, whenever there is a flight, there is an appearance of 100PLUS. (Annual Report 2010 pg 038) Firm strategy, structure and rivalry Structure and management system can affect competitiveness. FN is running beverage and dairies business in addition to food business too. FN buy 23.08 per cent share in Cocoaland Holdings Berhad. Cocoaland is a major snack food manufacturer in Malaysia. FN is diversifying the business risk to various subsidiaries. FN develop the food business to supplement beverage and dairies business. As the Malaysia grow into high income economy country, the consumption of middle income will increase and food business will be benefited. GE model 3 portfolio business Property Dairy product Soft drink GE business matrix Industry Attractiveness- Economic Factor Business Strength- Brand Strength High Medium Low High Investment/ Growth Soft drinkSelective Growth Selectivity Medium Dairy productSelective Growth Selectivity Harvest/Divest Low Selectivity Property businessHarvest/Divest Harvest/Divest FNs business has divided into 3 portfolio and that are Soft Drinks, Dairy Products and Properties. First of all, we will use the environmental factor and brand strength as the industry attractiveness factors and business factors benchmark. Soft Drinks FNs core soft drinks business portfolio will be classified at the classes of selective growth. The company soft drinks 100plus and Zesta are popular in Malaysia and have helped the company in bringing certain level of stable income.100plus as the companys core product have promoting an active lifestyle and healthy living to consumer. Many events have been run to promote 100plus as it is isotonic drink of choice at major sporting events. 100plus is present at top sports events such as Piala Malaysia Final 2011 100plus Tunku Abdul Razak Cup, KL Marathon 2011 and so on to continue building prestigious images of 100plus to consumers. Profit of division has been growing from year 2007 to 2011. However, sugar subsidy withdrawn by Malaysian Government has major impact on price of sugar. The division has lesser growth rate for year 2011. In addition, global commodity cost has increased which is unfavorable economic factor. Soft Drink division has very high brand strength but economic factors are not really favourable to the division. Dairy Products FNs dairy products will be classified at the classes of selectivity. Companys dairy products have included sweetened condensed milk, evaporated milk, pasteurised milk, UHT milk, juices and ice cream. Dairy Products also suffered from withdrawal of sugar subsidy and global commodity price increased in 2011. FNs dairy products business has classified at selectivity, with medium level of attractiveness and medium business strength on the dairy products. Although the product Milo is popular in Malaysia, Milo is not owned by FN, it was franchised. This product reduces business strength as it is not the only major player in the market. The dairy products will seem less attractive to the investors to consider investing because the deliberate of the milk market is very costly. In addition, the cost for hire workers and the cost to obtain technology for producing the dairy products are costly for subsequent production of dairy products. Moreover, the dairy products license also difficult to be approved by the government. New entrant will find difficult to entry, because the market has been controlled and played by a few major competitors. New entrant will find difficulty to enter to the market as these factors created entry barriers. Properties FNs property business had generated more revenue in year 2007 compared to the year 2006 by 6%. Revenue for the year 2008 had declined by 24% compare to year 2007. FNs property business has classified at selectivity with high level of attractiveness and low business strength. The company is more concentrated in the soft drink products and has no initiative to promote companys property to the public, not many people knows that FN has already entered into properties. FNs property business is non comparable with beverage business that seems to be so successful and FNs property business strength is low in this industry. The property business that has high profitability in the industry will attract more investors to invest. The government encourage removing of old building and build more new business park in order to bring in more prosperity to our country. Moreover, our property business is at growth stage because it is newly introduced into the industry, hence it does not have strong bus iness strength on the property business. Ratio analysis and Key performance Indicators Revenue of continuing operation continues to grow from 2009 to 2010 by 11.2% and 2010 to 2011 7.6%. In 2010, the revenue is able to grow better than 2011 due to improved economic conditions. Malaysia Government has introduced New Economic Model 2010 helps to boost spending in Malaysia. Profit before interest and tax growth rate also decline from 2010 to 2011, 31% to 14%. The result was affected because of particular division wasnt doing well in 2011. Soft Drink Soft Drink division has current ratio of 1.77 and 1.99 for year 2010 and 2011. It indicated improvement in managing assets and liabilities. The growth momentum of soft drink division has continued. The division has been doing well over the years. It contributes the largest profit to FN. In 2010, the soft drink division was able to generate revenue 21% more compared to last year. Soft drink was delivering higher volume especially during festive periods such as Chinese New Year. In addition, sales volume of 100Plus Seasons have grew more than 20% and reflected strong consumption and growing popularity of the brands. 100Plus generated over 88% of market share in isotonic category and Seasons generated 27% market share of Asian drink category. While Badminton competition Thomas Cup was around, 100PLUS Thomas Cup 1 Million Support Campaign was held for Malaysian to show their support for Malaysian badminton team. Apart from that, the division served as distributor of Red Bull energy drinks in Malaysia and commenced from 1 April 2010. Soft drink volume was able to benefit from Red Bull which contributed 2.2% helps to improve the divisions beverage portfolio. (Annual Report 2010) Soft drink division grew only 16% from 2010 to 2011. The growth rate is eroded due to the reason of Malaysian government has withdrawn the subsidy of sugar and fuel. Therefore, raw material cost has increased and causes the profit margin diminished. Coca-Cola business exits the FN in September 2011 which also the reason of profit margin diminished. However, 100Plus and Seasons still generated volume growth 10% and 14% to benefits the division. 100Plus and Seasons are the leading brands in the division and continue to enhance the divisions beverage portfolio. 100Plus was being promoted continuously as 100PLUS New Thematic Launch in July 2011. Beside, FN SEASONS Nourishing You Malaysia National Consumer Contest held between March and April 2011 to create consum

Online Shopping

Since the rise and popularization of internet, many websites provide a platform for purchasing things online. These store Apps are designed to assist the user in purchasing the things online while sitting at home and viewing a variety of products. Product categories that are typically targeted by such applications include products from every field of life. Our application will incorporate the effort of common people who have organic farming or the talent of making 100% organic things. The application will provide a platform to the sellers to sell their products with their own identity and price the products accordingly. Our designed platform will help the customers to buy the organic product regarding many fields of life. We will also deal in herbs and a wide range of herbal products will also be sold. Both seller and buyer would be able to communicate with each other using our platform. IntroductionIn history agriculture was done without the use of chemicals but now a day a huge amount of different type of chemicals are used in agriculture to grow things faster. It is causing harm to the environment. With increasing urbanization and modernization there has been an increase in prevalence of using inorganic products that contain harmful material and have several bad effects with some benefits as well. Globally, around 23% of adults aged 18 and over were not active enough in 2015 (men 20% and women 27%) due to inorganic farming. Inorganic farming is a key risk factor for most of the diseases now a day such as cardiovascular diseases, cancer and diabetes and many more. Globally, 1 in 4 adults is the patient of multiple serious diseases. Considering the public health implications it is essential to promote Organic Farming in context of an individual's health and environment. The emerging popularity of Online shopping Apps has presented an interesting challenge to mobile application developers. Applications like these have the potential to motivate its users in saving time and money and breaking a trend of taking out time to go to market and waste so much time to look for product.With the help of our application we will target the common people effort and hard work. The feature that distinguishes our application from others is our target that is common people selling all products made of completely from organic thing not a single amount of chemical is added. We will describe the design, development, and evaluation of an app that will help people to buy products that are made of 100% organic things and of herbs. The common people hard work is targeted and has given a platform where they will buy and sell the organic products and easily get rid of many diseases. This chapter describes the background, problem definition, purpose, goals, scope, methodology and the limitations of this project.BACKGROUNDInorganic and chemically formulated products are significant public health problems worldwide with serious health consequences. Globally, 1 in 4 adults is not active enough due to many diseases. More than 80% of the Pakistan's population is insufficiently physically well. Moreover, Research approves that the causes of many new diseases is this Inorganic farming. But there are some people who work hard in organic farming and make 100% organic things but they don't have any specific platform to bring their talent in-front of the world. This creates a need of online shopping website that will help users to display their products so that the people who want to buy fully organic products could buy from here. Similarly it allows people to buy different products made organic things and herbs regarding different field of life. Moreover, people who don't know how to make organic things at home would be easily able to buy their required products with complete assurance of the products to be organic. Motivation and ScopeThe main motivation of this project is to provide a platform to both sellers and buyers to provide access to homemade things of several different kinds at one place of sellers to sell and buyers to buy.PROJECT SCOPEThe application will be designed to serve in all over Pakistan. Everyone can get benefit from our website irrespective of age and gender.Login- Only the authorized users will be able to access the system through proper log in.Product Category and Items- The admin will add organic items and herbs categories to the system. The seller will add different products to the selected category. The same information could be updated and deleted.View details- The buyer will be a ble to view details of the selected item.Shopping cart- The buyer will place order for more than 1 item and add this information to the cart. The buyer will also be able to modify the information in the shopping cart.Online shopping- The system will allow the user to place order for the selected items regarding his need.Cost calculation and payment- The system will calculate total cost of the item placed in the cart and provide payment options.Seller Profile- This module will allow the user to be registered as seller and will display their products on the platform given by using their own identity.Buyer Profile- This module will allow the user to be registered as a buyer and can view different items uploaded on the website and avail the opportunity of getting different offers and they don't need to give their complete information every time while placing order it would be stored in the system.Feedback- The system will allow the buyer to give their response about the product that the y have used. But only this option will be given to those who have purchased that particular item from the website. There will be no fake feedback.Search- It will be easy for the customer to search the products based on his interest. The search will be done on different categories like seller name, category, price etcRelated Work1.ConaturalSourcing solely the best and most strong ingredients, they select minerals from the Dead Sea, the best plant biological sciences and essential oils and also the highest quality botanical actives to formulate the merchandise. They apprehend that the simplest skin and hair care merchandise square measure made up of minimally processed botanicals: organic or responsibly wild crafted, pure, raw, live, unrefined, and handled fastidiously to not diminish their efficiency. Advantages:-i. They provide organic products in one category i.e. hair and skin care organic products.ii. They provide advice regarding problems of hair and skin. Disadvantages:-i. The range of products available is limited.ii. The products are not 100% organic. And also not products only related to organic is been given. 2. PansariPANSARI on-line store was planned when an exploration and realization that however seasonal medication is vital and the way will we tend to connect back to the current kind of pharmacy that is distant currently. This heritage has virtually been lost and up to date pharmacy took over and folks most well-liked choosing speedy results instead of set their malady during a correct manner and some way that isn't harmful in any suggests that. Nature has most future for North American nation which may profit North American nation in marvelous ways that. Nothing during this universe is while not a value, and this can be what PANSARI is functioning at, to supply quality herbs and remedies to match your needs. Advantages:They provide herbal and related products.They help user to buy multiple things like food supplements, honey, dry fruits and Arq.They also provide Hakim online where people could contact with them.Disadvantages:They provide multiple things that also contain some amount of chemical in them like in supplements and beauty products. That means not 100% organic.A huge variety of things made from organic farming related every field of life is not present.  Organic JiyoOrganic Jiyo was supported to get an easy resolution to a true problem: obtaining reliable organic merchandise was too exhausting and too valuable for thus several in Pakistan; these merchandise weren't without delay offered in grocery stores. Advantages:They provide beauty, grocery, dairy and salads and herbs products.They provide different offers and recipes regarding these products.Disadvantages:The product they provide is not 100% organic.They only work in Lahore.Deals in limited amount of product.  OrganicshopinOrganic Shop is India's largest on-line merchant of organics and natural merchandise. With a baton of over 220 trustworthy organic brands in Asian nation like right down to Earth, Organic Asian nation, Rustic Art, does one Speak inexperienced, seasonal Hills and plenty of additional certified organic and natural brands. Organic look has the simplest assortment of organic, natural, seasonal and ayurvedic merchandise in Asian nation. Advantages:They provide a wide range of organic items related every field of life.Different sorts of offers are also given on itemsDisadvantages:The product present are sold by the brands own name not by the seller's name who have done the hard work to make those product.They only work in India.It cannot be called only organic store different other things like bed sheets, gels, towels, clothes and etc.It is a sort of general store.Goals and objectivesOur goal is to help everyone in recognizing their talent in the field of organic products and to reduce diseases from society. Our target people are those who are looking to perform better in their daily life and to earn some money by having an appropriate platform. This project is about the goodwill of the people. The more people benefit from this project, the more we feel achieved and honoured.? To develop the attention in the organic and herbal products.? To motivate the interest of people who can make herbal and organic products by their knowledge and can easily start getting income from it by staying at home.? To facilitate a connection between seller and buyer directly. We plan to move this project on large scale outside the Pakistan that means world-wide every-one would be able to avail the opportunity of buying 100% organic products and paying in their currencyWe will manage to arrange Hakeem, Doctors and Nutritionist so that people could consult them online. In this way, the tradition of inorganic farming will be replaced by organic farming using modern tools integrated with computation and networking. Online Shopping Since the rise and popularization of internet, many websites provide a platform for purchasing things online. These store Apps are designed to assist the user in purchasing the things online while sitting at home and viewing a variety of products. Product categories that are typically targeted by such applications include products from every field of life. Our application will incorporate the effort of common people who have organic farming or the talent of making 100% organic things. The application will provide a platform to the sellers to sell their products with their own identity and price the products accordingly. Our designed platform will help the customers to buy the organic product regarding many fields of life. We will also deal in herbs and a wide range of herbal products will also be sold. Both seller and buyer would be able to communicate with each other using our platform. IntroductionIn history agriculture was done without the use of chemicals but now a day a huge amount of different type of chemicals are used in agriculture to grow things faster. It is causing harm to the environment. With increasing urbanization and modernization there has been an increase in prevalence of using inorganic products that contain harmful material and have several bad effects with some benefits as well. Globally, around 23% of adults aged 18 and over were not active enough in 2015 (men 20% and women 27%) due to inorganic farming. Inorganic farming is a key risk factor for most of the diseases now a day such as cardiovascular diseases, cancer and diabetes and many more. Globally, 1 in 4 adults is the patient of multiple serious diseases. Considering the public health implications it is essential to promote Organic Farming in context of an individual's health and environment. The emerging popularity of Online shopping Apps has presented an interesting challenge to mobile application developers. Applications like these have the potential to motivate its users in saving time and money and breaking a trend of taking out time to go to market and waste so much time to look for product.With the help of our application we will target the common people effort and hard work. The feature that distinguishes our application from others is our target that is common people selling all products made of completely from organic thing not a single amount of chemical is added. We will describe the design, development, and evaluation of an app that will help people to buy products that are made of 100% organic things and of herbs. The common people hard work is targeted and has given a platform where they will buy and sell the organic products and easily get rid of many diseases. This chapter describes the background, problem definition, purpose, goals, scope, methodology and the limitations of this project.BACKGROUNDInorganic and chemically formulated products are significant public health problems worldwide with serious health consequences. Globally, 1 in 4 adults is not active enough due to many diseases. More than 80% of the Pakistan's population is insufficiently physically well. Moreover, Research approves that the causes of many new diseases is this Inorganic farming. But there are some people who work hard in organic farming and make 100% organic things but they don't have any specific platform to bring their talent in-front of the world. This creates a need of online shopping website that will help users to display their products so that the people who want to buy fully organic products could buy from here. Similarly it allows people to buy different products made organic things and herbs regarding different field of life. Moreover, people who don't know how to make organic things at home would be easily able to buy their required products with complete assurance of the products to be organic. Motivation and ScopeThe main motivation of this project is to provide a platform to both sellers and buyers to provide access to homemade things of several different kinds at one place of sellers to sell and buyers to buy.PROJECT SCOPEThe application will be designed to serve in all over Pakistan. Everyone can get benefit from our website irrespective of age and gender.Login- Only the authorized users will be able to access the system through proper log in.Product Category and Items- The admin will add organic items and herbs categories to the system. The seller will add different products to the selected category. The same information could be updated and deleted.View details- The buyer will be a ble to view details of the selected item.Shopping cart- The buyer will place order for more than 1 item and add this information to the cart. The buyer will also be able to modify the information in the shopping cart.Online shopping- The system will allow the user to place order for the selected items regarding his need.Cost calculation and payment- The system will calculate total cost of the item placed in the cart and provide payment options.Seller Profile- This module will allow the user to be registered as seller and will display their products on the platform given by using their own identity.Buyer Profile- This module will allow the user to be registered as a buyer and can view different items uploaded on the website and avail the opportunity of getting different offers and they don't need to give their complete information every time while placing order it would be stored in the system.Feedback- The system will allow the buyer to give their response about the product that the y have used. But only this option will be given to those who have purchased that particular item from the website. There will be no fake feedback.Search- It will be easy for the customer to search the products based on his interest. The search will be done on different categories like seller name, category, price etcRelated Work1.ConaturalSourcing solely the best and most strong ingredients, they select minerals from the Dead Sea, the best plant biological sciences and essential oils and also the highest quality botanical actives to formulate the merchandise. They apprehend that the simplest skin and hair care merchandise square measure made up of minimally processed botanicals: organic or responsibly wild crafted, pure, raw, live, unrefined, and handled fastidiously to not diminish their efficiency. Advantages:-i. They provide organic products in one category i.e. hair and skin care organic products.ii. They provide advice regarding problems of hair and skin. Disadvantages:-i. The range of products available is limited.ii. The products are not 100% organic. And also not products only related to organic is been given. 2. PansariPANSARI on-line store was planned when an exploration and realization that however seasonal medication is vital and the way will we tend to connect back to the current kind of pharmacy that is distant currently. This heritage has virtually been lost and up to date pharmacy took over and folks most well-liked choosing speedy results instead of set their malady during a correct manner and some way that isn't harmful in any suggests that. Nature has most future for North American nation which may profit North American nation in marvelous ways that. Nothing during this universe is while not a value, and this can be what PANSARI is functioning at, to supply quality herbs and remedies to match your needs. Advantages:They provide herbal and related products.They help user to buy multiple things like food supplements, honey, dry fruits and Arq.They also provide Hakim online where people could contact with them.Disadvantages:They provide multiple things that also contain some amount of chemical in them like in supplements and beauty products. That means not 100% organic.A huge variety of things made from organic farming related every field of life is not present.  Organic JiyoOrganic Jiyo was supported to get an easy resolution to a true problem: obtaining reliable organic merchandise was too exhausting and too valuable for thus several in Pakistan; these merchandise weren't without delay offered in grocery stores. Advantages:They provide beauty, grocery, dairy and salads and herbs products.They provide different offers and recipes regarding these products.Disadvantages:The product they provide is not 100% organic.They only work in Lahore.Deals in limited amount of product.  OrganicshopinOrganic Shop is India's largest on-line merchant of organics and natural merchandise. With a baton of over 220 trustworthy organic brands in Asian nation like right down to Earth, Organic Asian nation, Rustic Art, does one Speak inexperienced, seasonal Hills and plenty of additional certified organic and natural brands. Organic look has the simplest assortment of organic, natural, seasonal and ayurvedic merchandise in Asian nation. Advantages:They provide a wide range of organic items related every field of life.Different sorts of offers are also given on itemsDisadvantages:The product present are sold by the brands own name not by the seller's name who have done the hard work to make those product.They only work in India.It cannot be called only organic store different other things like bed sheets, gels, towels, clothes and etc.It is a sort of general store.Goals and objectivesOur goal is to help everyone in recognizing their talent in the field of organic products and to reduce diseases from society. Our target people are those who are looking to perform better in their daily life and to earn some money by having an appropriate platform. This project is about the goodwill of the people. The more people benefit from this project, the more we feel achieved and honoured.? To develop the attention in the organic and herbal products.? To motivate the interest of people who can make herbal and organic products by their knowledge and can easily start getting income from it by staying at home.? To facilitate a connection between seller and buyer directly. We plan to move this project on large scale outside the Pakistan that means world-wide every-one would be able to avail the opportunity of buying 100% organic products and paying in their currencyWe will manage to arrange Hakeem, Doctors and Nutritionist so that people could consult them online. In this way, the tradition of inorganic farming will be replaced by organic farming using modern tools integrated with computation and networking.

The Brain and Language, Personal Memory, and Self-Awareness

Sahan Ratnayake Development of Language and its influence on self-awarness, personal memory, and higher emotion. Language is defined as the system of linguistic signs or symbols considered in the abstract. Language is purely a human concept. Though it is used by many animals on the planet, no other animal uses language to the extent or complexity as humans do. This is in part to the larger brain size of humans as opposed to animals. Our closest animal relative, the chimpanzee, has a brain size of around 400cc, while humans have a brain that weighs around 1300cc.This larger brain, as allowed humans to use language more efficiently to achieve its goals. With the development of language rose the characteristics that make us human: self-awareness, higher emotion, and personal memory. Though it is impossible to determine when language arose, it has been theorized that the growth of language coincided with the increase in brain volume. The brain is the control system of the body. All aspec ts of human behavior, language, reflexes, emotions, memory, are controlled by separate structure of the brain.Within these structures are billions of neurons, specialized cells that transmit information throughout the brain in the form of electrical signals. The brain is split into two hemispheres, the left hemisphere controlling the activities of the right side, and the right hemisphere controlling the activities of the left side. Regarding language, it was discovered that the left hemisphere of the brain is largely responsible for controlling language. More specifically, the outer surface of the central hemisphere, the cortex, is regarded as the center of human speech and language processing.Two structure of the cortex, Broca’s and Wernicke’s are responsible for speech production and understanding of written and spoken language, respectively. The development of language isn’t due solely to a larger brain, but also to genes and the physiological anatomy of huma ns. In the 1990s, geneticists discovered the FOXP2 gene. The FOXP2 gene is used for proper brain and lung development. Upon testing the gene, geneticists discovered that mutation to the FOXP2 gene caused severe speech and language disorder, leading scientists to conclude that the gene is essential in speech and language production.The physical anatomy of humans is also a major component in producing speech and language. These speech organs are the lungs, the voice box, the throat, the mouth, and the nose. Speech is an air pressure that travels from the speaker to the listener. The lungs produce the air pressure for speech while the rest of the speech organs shape this air pressure to create the final sounds that reach the listener’s ears. For years, scientists have tried to explain the origin of language.Though several theories have been put forth to explain the origin of language, there is no evidence to support any of them. Some scientists have theorized that language is so complex that it cannot exists in the form modern humans use today but must have evolved from our human ancestors. This theories are called continuity-based theories. There are other scientists that argue that human language is unique to humans, leading to the lack of evidence for its existence, and that it suddenly appeared in the evolution from early human ancestors to the humans that we are today.Yet there are other scientist that argue that language is embedded in the human genetic code, and others who see language is cultural, learned through social interaction. Though no solid evidence for any of these theories can be found in the early human ancestors, it is fairly certain that the earliest human ancestors to use language were Homo heidelbergensis, thought to be the common ancestor between Homo neanderthalensis and Homo sapiens. Recent archaeological finds have shown that H. heidelbergensis had an ear structure similar to that of H. apiens, which means that they could pick up the same sound frequencies modern humans could. Although this doesn’t necessarily mean they used language to communicate with one another, it is proof that H. heidelbergensis did have a system of communication. With the development of language came the ability of humans to become self-aware. Self-awareness is the ability to recognize oneself as an individual that is separate from its environment and other individuals. Self-awareness isn’t possible without inner speech. It is inner speech that llows individuals to question the past, present, and future. It allows them to think about themselves and to evaluate their actions. Several experiments have shown that, when individuals were asked to talk to themselves or to participate in self-relevant tasks. While doing so, it was discovered that in most people the Broca’s area in the left hemisphere of the brain, showed activity. The Broca’s area on the left hemisphere is used for inner speech. People whose Broc a’s area was damaged showed that they couldn’t talk to themselves and lost the process of self-awareness.Regarding the self-aware and self-relevant tasks, fMRI scans have shown that the Broca’s area lights up. This proves that language is essential for the task of self- evaluation. Literature has also given many example of self-awareness and the development of language. In the Greek work, Illiad, that lack of subjectivity by the characters and their insistence on divine intervention suggests that the language areas of the brain weren’t as developed as they are now, causing them to credit the â€Å"gods† for their actions, good and bad.However, in the Odyssey, the use of the pronoun â€Å"I† and Odysseus’s rebellion against the gods suggests that the Broca’s area is much more developed, thus a more developed self-awareness. Language is also responsible for the human trait of memory. Memory is defined as memory from episodes in o ne’s life. Personal memory is also referred to as personal event memory. Neurologically, memory is stored in the hippocampus and the amygdala. Studies have shown that the hippocampus become active during recollection of memories. The amygdala is used in the recollection of emotional memories.Language is an essential part of recalling a memory. Experiments by Tessler and Nelson in 1993, where a child was asked to talk about a visit to a museum. It was discovered that the child couldn’t recall anything that wasn’t told to him by his mother. This suggests that language is a key component in recalling a memory. Several other experiments with different age groups have shown that older kids remember more than the younger children, which means that since the older kids have a broader vocabulary than the younger kids, the older participants are able to remember and recall a more vivid memory of a past event.Language is also an essential part of the human trait of higher emotion. Higher emotion differs from emotion. Emotion, also known as basic emotions, stem from the mammalian brain of humans and the amygdala. Such emotions, for example fear, are necessary for survival. Higher emotions arise in the pre-frontal cortex, a relatively new part of the brain. Higher emotions such as love, are abstract emotion; they cannot be expressed using physical movement whereas fear, a basic emotion can be expressed using facial expressions or simulation.Language is extremely important for the expression of higher emotions. Language allows humans to explain, as well as understand, higher emotions. Language is necessary for all human advancements. Humans have used language to a greater extent than do apes. Though the origin of language is uncertain, it is undisputed that our earlier ancestors, H. hidelbergensis, were able to communicate and language passed down from them to H. sapiens. Language has also allowed humans to become aware of themselves, to develop memory , and to have higher emotions, characteristics that make H. apiens unique. Works Cited 1. Plontke, Ronny. Language and Brain. N. p. , 13 Mar. 2003. Web. 27 Oct. 2012. 2. Rumbaugh, Sue Savage. â€Å"Human Language-Human Consciousness. †Ã‚  A « On the Human. N. p. , n. d. Web. 27 Oct. 2012. . 3. Morin, Alan. â€Å"Language and Self-awareness. †Ã‚  Science & Consciousness Review. N. p. , 2 Aug. 2007. Web. 27 Oct. 2012. . 4. Morin, Alan. â€Å"Inner Speech and Conscious Experience. †Ã‚  Science & Consciousness Review. N. p. , 20 Apr. 2003. Web. 28 Oct. 2012. . 5. â€Å"Speech Anatomy. †Ã‚  Speech Anatomy. N. p. , n. d. Web. 28 Oct. 012. . 6. â€Å"Language. †Ã‚  Wikipedia. Wikimedia Foundation, n. d. Web. 27 Oct. 2012. . 7. â€Å"Rebecca's Dystopia. †Ã‚  : The Link Between Memory and Language. N. p. , n. d. Web. 27 Oct. 2012. . 8. â€Å"Neanderthal Behavior. †Ã‚  Wikipedia. Wikimedia Foundation, 23 Oct. 2012. Web. 27 Oct. 2012. . 9. â⠂¬Å"FOXP2. †Ã‚  Wikipedia. Wikimedia Foundation, n. d. Web. 27 Oct. 2012. . 10. â€Å"Language and Emotion. †Ã‚  Language and Emotion. N. p. , n. d. Web. 27 Oct. 2012. . 11. â€Å"Personal Event Memory. †Ã‚  Wikipedia. Wikimedia Foundation, 22 Oct. 2012. Web. 27 Oct.

Understanding and Processing Keyboard Events in Delphi

Understanding and Processing Keyboard Events in Delphi Keyboard events, along with mouse events, are the primary elements of a users interaction with your program. Below is information on three events that let you capture a users keystrokes in a Delphi application: OnKeyDown, OnKeyUp and OnKeyPress. Down, Up, Press, Down, Up, Press... Delphi applications can use two methods for receiving the input from the keyboard. If a user has to type something in an application, the easiest way to receive that input is to use one of the controls that automatically responds to keypresses, such as Edit. At other times and for more general purposes, however, we can create procedures in a form that handle three events recognized by forms and by any component that accepts keyboard input. We can write event handlers for these events to respond to any key or key combination the user might press at runtime. Here are those events: OnKeyDown - called when any key on the keyboard is pressedOnKeyUp - called when any key on the keyboard is releasedOnKeyPress - called when a key corresponding to an ASCII character is pressed Keyboard Handlers All the keyboard events have one parameter in common. The Key parameter is the key on the keyboard and is used to pass by reference of the value of the pressed key. The Shift parameter (in the OnKeyDown and OnKeyUp procedures) indicates whether the Shift, Alt, or Ctrl keys are combined with the keystroke. The Sender parameter references the control that was used to call the method. procedure TForm1.FormKeyDown(Sender: TObject; var Key: Word; Shift: TShiftState) ; ... procedure TForm1.FormKeyUp(Sender: TObject; var Key: Word; Shift: TShiftState) ; ... procedure TForm1.FormKeyPress(Sender: TObject; var Key: Char) ; Responding when the user presses shortcut or accelerator keys, such as those provided with menu commands, does not require writing event handlers. What Is Focus? Focus is the ability to receive user input through the mouse or keyboard. Only the object that has the focus can receive a keyboard event. Also, only one component per form can be active, or have the focus, in a running application at any given time. Some components, such as TImage, TPaintBox, TPanel and TLabel cannot receive focus. In general, components derived from TGraphicControl are unable to receive focus. Additionally, components that are invisible at run time (TTimer) cannot receive focus. OnKeyDown, OnKeyUp The OnKeyDown and OnKeyUp events provide the lowest level of keyboard response. Both OnKeyDown and OnKeyUp handlers can respond to all keyboard keys, including function keys and keys combined with the Shift, Alt, and Ctrl keys. The keyboard events are not mutually exclusive. When the user presses a key, both the OnKeyDown and OnKeyPress events are generated, and when the user releases the key, the  OnKeyUp event is generated. When the user presses one of the keys that OnKeyPress does not detect, only the  OnKeyDown event occurs, followed by the  OnKeyUp event. If you hold down a key, the OnKeyUp event occurs after all the OnKeyDown and OnKeyPress events have occurred. OnKeyPress OnKeyPress returns a different ASCII character for g and G, but OnKeyDown and OnKeyUp do not make a distinction between uppercase and lowercase alpha keys. Key and Shift Parameters Since the Key parameter is passed by reference, the event handler can change Key so that the application sees a different key as being involved in the event. This is a way to limit the kinds of characters that the user can input, like to prevent users from typing alpha keys. if Key in [a..z] [A..Z] then Key : #0 The above statement checks whether the Key parameter is in the union of two sets: lowercase characters (i.e. a  through z) and uppercase characters (A-Z). If so, the statement assigns the character value of zero to Key to prevent any input into the Edit component, for example, when it receives the modified key. For non-alphanumeric keys, WinAPI virtual key codes can be used to determine the key pressed. Windows defines special constants for each key the user can press. For example, VK_RIGHT is the virtual key code for the Right Arrow key. To get the key state of some special keys like TAB or PageUp, we can use the GetKeyState Windows API call. The key status specifies whether the key is up, down, or toggled (on or off - alternating each time the key is pressed). if HiWord(GetKeyState(vk_PageUp)) 0 then ShowMessage(PageUp - DOWN) else ShowMessage(PageUp - UP) ; In the OnKeyDown and OnKeyUp events, Key is an unsigned Word value that represents a Windows virtual key. In order to get the character value from Key,  we use the Chr function. In the OnKeyPress event, Key is a Char value that represents an ASCII character. Both OnKeyDown and OnKeyUp events use the Shift parameter, of type TShiftState, a set flags to determine the state of the Alt, Ctrl, and Shift keys when a key is pressed. For example, when you press Ctrl A, the following key events are generated: KeyDown (Ctrl) // ssCtrl KeyDown (CtrlA) //ssCtrl A KeyPress (A) KeyUp (CtrlA) Redirecting Keyboard Events to The Form To trap keystrokes at the form level instead of passing them to the forms components, set the forms KeyPreview property to True (using the Object Inspector). The component still sees the event, but the form has an opportunity to handle it first - to allow or disallow some keys to be pressed, for example. Suppose you have several Edit components on a form and the Form.OnKeyPress procedure looks like: procedure TForm1.FormKeyPress(Sender: TObject; var Key: Char) ; begin if Key in [0..9] then Key : #0 end; If one of the Edit components has the Focus,  and the  KeyPreview property of a form is False, this code will not execute. In other words, if the user presses the 5 key, the 5 character will appear in the focused Edit component. However, if the KeyPreview is set to True, then  the forms OnKeyPress event is executed before the Edit component sees the key that is pressed. Again, if the user has pressed the 5 key, then it assigns the character value of zero to Key to prevent numerical input into the Edit component.

Ask An Agent What Makes A Self-Published Author Stand Out

Ask An Agent What Makes A Self-Published Author Stand Out Ask an Agent: Paul Lucas on What Makes a Self-Published Author Stand Out Paul Lucas is a literary agent at Janklow Nesbit where he has been representing authors since 2011. His clients come from across the spectrum of fiction (thrillers, science fiction, fantasy, historical and literary) and non-fiction (history, narrative, travel, science and humor). His clients include New York Times best-selling author R.A. Salvatore, Anthony Ryan, Alan Flusser, and Katherine Arden.Reedsy: How have you seen attitudes toward self-publishing change since you started out in publishing?Paul Lucas: Attitudes have changed tremendously, particularly since several self-published authors have now become monumental success stories. It is in part  because so many readers came to, and enjoyed, books by self-published authors. Since distributing e-books is so much cheaper and simpler than distributing physical books to bookstores, there are fewer barriers to entry and much easier discovery. As products, the e-books are indistinguishable from other offerings. So if the book is go od, it will receive attention.Which of your clients are self-published? Do you know of big authors that people might not know got their start as self-published authors?My clients that started in self-publishing include Anthony Ryan (NYT bestselling author), Matthew Mather (translated into 15 territories), James Islington, Steve McHugh, Jodi McIsaac and Richard Phillips. Andy Weir, Hugh Howey, AG Riddle, and Blake Crouch are major authors who stand out from the self-publishing world.Sorry there’s a male bias to these writers! Women have been tremendously successful with self-published science fiction and thrillers; I just haven’t signed any other than Jodi. Women absolutely dominate the romance space.In working with self-published authors who transition to traditional publishing, what stands out about them? What are their greatest assets, both personally and professionally?The key to self-publishing is that the writer becomes her own publisher. That means hiring editors , illustrators, and designers and paying for marketing and promotion. The best of them are very professional, and many publish several books a year. It’s easier for them to do so since there is a much longer lead time in traditional publishing.Since many self-published authors enjoy closer access to their fans, it makes it self-sustaining success more achievable. If she feels confident that 20,000-30,000 readers will come to each of her new books, twice a year, a writer can comfortably rise to a six-figure income. Traditional publishers would find it challenging to reach 20,000 readers and might give up on that author if they did not see sales rising. Relishing the challenges of editorial control and developing strong positioning for your book are two critical characteristics for success in self-publishing. "Many self-published authors enjoy closer access to their fans"@canonizer With all of the reading that agents need to do to stay on top of the industry as a whole, how do you prioritize reading self-published work? Do you actively seek it out or hear about it through word-of-mouth or recommendations? In short, how does a self-published book find its way onto the radar of an agent?I typically find self-published books that are rising quickly in e-book sales rankings. It is less word-of-mouth than trawling through the winners on retailers’ sites. Sometimes self-published authors seek out agents but it’s fairly rare for very successful ones to do so these days since agents typically come knocking after they get enough attention.Where do you see self-publishing fitting into the larger publishing industry in the coming years? What is exciting about it? What will traditional publishers have to adapt to? Self-publishing will continue to grow for as long as it remains difficult for new authors to break into traditional publishing. That means it is mo re important than ever to treat a self-published book with the same consideration (or as close as you can get) that a traditionally published book would receive. The more believable the characters, plot, and writing, the easier it will be for readers to engage with it. Similarly, everyone judges books by their covers so it’s worth spending $500-1000 to have one created professionally rather than attempting one’s first MS Paint masterpiece.Publishers have attempted to launch their own digital imprints, which seem to cater to readers of self-published books. I’d recommend that any self-published author contemplating moving to a traditional publisher’s digital imprint do so with caution. Losing control over marketing the book can be jarring for people who have found success marketing their books on their own terms.Frankly, traditional publishing has become mediocre at launching new brand-name authors, especially with ongoing series. There haven’t been many new Anne Rices, James Pattersons, Stuart Woods in the last 5-10 years. Some of the ones now traditionally published earned their names in the self-published ranks. Publishers will need to learn how to develop talent if they want to keep people from wanting to self-publish, rather than publish traditionally.What are the potential obstacles facing self-publishing as it grows?Well, the elephant in the room is whether Amazon will continue to pay such substantial royalties and subsidize  self-published authors through Kindle Unlimited and their other deals. Authors might see a decline in their earnings if those were to disappear but it is unlikely to change how self-published books succeed in the near term since most self-published authors rely on the platform.What would you tell emerging authors who are on the fence about self-publishing?There used to be a stigma to self-publishing; it was synonymous with vanity publishing, which meant that authors would spend several thousand d ollars in exchange for inventory and the possibility of physical distribution. This stigma has all but vanished, particularly in commercial fiction where self-published authors are really thriving. Literary fiction and non-fiction all continue to work better traditionally. Readers seem to have short attention spans these days so discovery for more academically minded projects (or â€Å"serious† or â€Å"literary† or however we are describing high-brow books on a given day) have a big headwind. "This stigma has all but vanished, particularly in commercial fiction"@canonizer Lastly, new authors should keep in mind that it’s very hard for an agent to do anything with a newly self-published book. If it only has hundreds or several thousand sales, they will be unlikely to move it to the traditional space right away. This should not be discouraging – it might lead to far greater rewards.Are you hesitant to self-publish? What is your top reason for wanting to work with a traditional publisher on your first book? Let us know your thoughts in the comments below.

Observation Review Essay Example | Topics and Well Written Essays - 1500 words

Observation Review - Essay Example The decision made by Christopher Bale, who was the chief site engineer at a construction firm, where I have worked can be cited as exemplifying the concept of bounded rationality. The work contains my personal observation and experience regarding the decision making process of the organization. In the case, Mr. Bale had decided to increase the working hours of the construction workers to two hours in the morning shift. The normal routine shift usually started from 8 a.m. in the morning and continued till 5pm in the evening. The company had entered into a deal according to which it had to construct a multistoried building. Initially the contract was to be completed in a two years time. But later the contract had to be renewed and its duration was lessened by six months. This put pressure on the executives to complete the work fast. Therefore, the chief site engineer, Mr. Bale, decided to increase the working hours and, correspondingly, compensation of the employees. The decision was n ot favored by the employees as they felt their opinion was not considered. Secondly, a few of the employees who were more than 50 year old felt that it would affect their health if they were made to work beyond the routine hours. Assessment of the Example Using Simon’s Bounded Rationality Theory In the example mentioned above, Bale thought it would be feasible for the company to increase the working hours of the site workers so as to complete the work on time. This is a clear example of bounded rationality as the site engineer had taken the decision after examining the available choices only. He did not have knowledge about the resentment, if any, that would be prevailing among the workers due to the increase in the number of work hours. He was also unaware of the health conditions of the senior employees. The decision taken by Bale can be considered to be an example of decision making based on normative affective factors (Etzioni, 1988). It is more of a normative model becau se Bale made the decision assuming he had all the necessary information needed to make the choice. Thus it was more of a descriptive form of decision making instead of a prescriptive form (Holloway, 2003). This descriptive form of making decisions was termed as bounded rationality by Simon. Simon theorized that human beings often settle for solutions that are mostly satisfying in nature, which means that such solutions, though they are sufficient to cope with the situation, are not the best solutions (Turban, 2008). There are many factors that can affect a decision. These can be psychological, sociological, political, risk avoidance motives, etc. These can influence the choice of the decision made considerably. In the context of the case, it can be understood that the company executives were put under tremendous strain to complete the construction work six months ahead of the contracted time initially stipulated. They had to come up with a solution so as to complete the work fast as their commitment and their reputation were at stake. In such a situation it is possible that when the decisions were made, not all the crucial factors were considered. Two such factors were the workers’ opinions on the decision to increase work hours and the health condition of some workers. The chief site engineer had suggested the idea to

Discounted cash flow Essay Example | Topics and Well Written Essays - 750 words

Discounted cash flow - Essay Example One of the valuation tools that analysts use to determine the stock valuation is discounted cash flow. They try to determine current value estimating future cash flows. Cash Flow is taken into account while making all estimations. Cash Flow (Free) gives far clear picture about the company for it takes into account the change in working capital as well as all investments made during the period. It can be expressed as under. Cash Flow = Net Profit+ Depreciation/Amortization-Expenditures-changes in working cap. Analysts take into account cash flows because it is difficult to manipulate while earnings can be manipulated and adjusted. (Free Cash†¦) When estimated cash flows are discounted to the present value as per the cost of capital for the number of years of operation, it gives a clear picture for the benefits accrued from the investments made in the company. Mathematically, it can be expressed as Present Value = CF1/(1+K)+ CF2 / (1+K)2 +CF3/ (1+K)3 +.......[TCF / (K  - R)] / ( 1+K)n-1 CFi = Cash flow in the year 1, 2, 3†¦ K = discount rate TCF = Cash flow in the terminal year R= growth rate assumption beyond terminal year n = the number of years including the terminal year In short, above model gives the present value of the company based on the cash flow estimates of the future. DCF analysis implies that the company is worth all the cash that can be made available to the investors in the future. Future cash flows are discounted to the present value so that comparison becomes possible on investments made and benefits accrued. All future benefits of the investments made accrue at different time intervals, for example, at the end of year 1, 2, 3, and so on. Methodology and formula is same for all the analysts yet end results will differ for the following reasons. 1. The Discount Rate taken into calculation will be different for different analyst. The discount rate is usually the cost of capital. Each company is made of debt and equity in its capital st ructure. The cost of debt can be known easily as per the going rate in the market but estimating the cost of equity is a bit complicated task where each analyst applies his or her judgment. The equity is shareholder’s money and not without the cost. It has also certain indirect cost implications. The share holders of the company expect to obtain a certain return on their equity investments. Equity is a risk capital and depending upon the general economic conditions of the market, share holder wants certain minimum return over and above risk free return available to them in the market. If the company does not meet shareholder’s expectation, they will simple exit from the company. That will cause the fall in the market price of the shares. In other words, the company must give some minimum return to the shareholders to maintain the price of shares in the market. This is, in a way, the cost of equity for the company. Every analyst will have own perception on this cost of equity. Thus, each analyst will have some different discounting factor in their mind. This will also vary as per the economic conditions of the country and risk factors associated with the company. 2. Cash Flow Forecast is another critical parameter where two analysts estimate always differ. It is always easy to forecast the cash flow for a few years down the line but it is not possible to have these estimates without error beyond few years. Each analyst’s perception about future market conditions and overall economic scenarios come into play. Some analyst may have a cautious approach in estimation of future cash flows while other may be a bit liberal or optimist in the projections. It is obvious that this will have a bearing on the valuation of the stock and cause variance on valuation of the stock. (Free Cash†¦) 3. The Growth Rate beyond the terminal year is a long visionary assumption. Farther we go, more difficult it becomes to arrive at the agreement on values. When company reaches to the maturity cycle after a few years of operation, it